Personal Branding: Develop and Control Your Personal Brand
Description
Developing a strong personal brand, whether for professional or personal use, requires a clear understanding of your assets, strengths, characteristics, and skills. By mastering personal branding techniques, you can position yourself for greater success in both your business and personal life.
In this course, which is licenced to us by LinCademy Ltd., you’ll learn how to create, present, and control your personal brand with confidence. You’ll discover how to leverage your strengths and skills, as well as tools like social media and Google Analytics, to cultivate a powerful and authentic brand. This course also teaches you how to sharpen your brand’s identity, maintain a strong presence, and handle potential brand crises effectively.
Our courses are designed with:
- Concise content that gets straight to the point, ensuring maximum learning in minimal time.
- High-quality instructional videos featuring expressive graphics for clearer understanding.
- Animated case studies that provide real-life scenarios to help you apply your newfound knowledge practically.
By the end of this course, you’ll have all the tools and insights needed to successfully build and control your personal brand!
What I will learn?
- Grasp the significance of personal branding and public image.
- Define a compelling brand mantra.
- Present your image with confidence.
- Perform a SWOT analysis to refine your brand.
- Identify your core values, passions, and strengths.
- Leverage the 3 Cs to establish and strengthen your brand.
- Develop and maintain control over your personal brand.
- Craft a clear and consistent brand message.
- Communicate your brand with commitment.
- Differentiate between personal and professional branding.
- Seamlessly integrate personal and professional brands.
- Exhibit professional behaviors to build rapport.
- Use effective tools to sharpen your brand, including blogging and authenticity.
- Strengthen your online presence and visibility through social media.
- Respond effectively to social media mentions, including crises and negative feedback.
- Monitor and maintain your brand’s online presence.
- Master powerful communication strategies, including body language and attire.
- Think creatively to enhance your branding efforts.
- Learn how to deal with failure and bounce back.
- Take actionable steps to continue developing your brand beyond the course.
Course Content
Module 1: Introduction
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00:55
Module 2: Defining Yourself (Part 1)
Module 3: Defining Yourself (Part 2)
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Lecture: Defining Yourself (Part 2)
03:50 -
Module 3 Case Study
00:31
Module 4: Controlling and Developing Your Image
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Lecture: Controlling and Developing Your Image
03:22 -
Module 4 Case Study
00:31
Module 5: Personal and Professional Influences
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Lecture: Personal and Professional Influences
03:43 -
Module 5 Case Study
00:38
Module 6: Sharpening Your Brand
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Lecture: Sharpening Your Brand
03:43 -
Module 6 Case Study
00:31
Module 7: Appearance Matters
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Lecture: Appearance Matters
03:41 -
Module 7 Case Study
00:28
Module 8: Social Media (Part 1)
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Lecture: Social Media (Part 1)
04:03 -
Module 8 Case Study
00:39
Module 9: Social Media (Part 2)
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Lecture: Social Media (Part 2)
03:34 -
Module 9 Case Study
00:35
Module 10: Brand Management During a Crisis
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Lecture: Brand Management During a Crisis
03:32 -
Module 10 Case Study
00:26
Module 11: Branding Personality Traits
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Lecture: Branding Personality Traits
02:53 -
Module 11 Case Study
00:27
Module 12: Leveraging Digital Marketing Strategies
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Lecture: Leveraging Digital Marketing Strategies
06:38
Module 13: Building Leadership Presence
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Lecture 13: Building Leadership Presence
09:06
Module 14: Conclusion
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Lecture: Wrapping Up
01:30
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Ratings & Reviews
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LevelAll Levels
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Duration4 hours
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Last UpdatedDecember 2, 2024
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CertificateCertificate of completion
Description
Developing a strong personal brand, whether for professional or personal use, requires a clear understanding of your assets, strengths, characteristics, and skills. By mastering personal branding techniques, you can position yourself for greater success in both your business and personal life.
In this course, which is licenced to us by LinCademy Ltd., you’ll learn how to create, present, and control your personal brand with confidence. You’ll discover how to leverage your strengths and skills, as well as tools like social media and Google Analytics, to cultivate a powerful and authentic brand. This course also teaches you how to sharpen your brand’s identity, maintain a strong presence, and handle potential brand crises effectively.
Our courses are designed with:
- Concise content that gets straight to the point, ensuring maximum learning in minimal time.
- High-quality instructional videos featuring expressive graphics for clearer understanding.
- Animated case studies that provide real-life scenarios to help you apply your newfound knowledge practically.
By the end of this course, you’ll have all the tools and insights needed to successfully build and control your personal brand!
Material Includes
- Animated Typography Videos
- Cartoon case Studies
Requirements
- No prerequisites needed.
Target Learners
- Professionals and Entrepreneurs
- Job Seekers and Career Changers
- Freelancers and Consultants
- Students and Graduates
- Social Media Influencers
- Small Business Owners
- Public Figures
- Anyone