The Ultimate Guide to Microsoft Ads (Bing) – Basics

Categories Marketing
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LevelBeginner

Description

Master Microsoft Ads Basics: Campaign Creation, Ad Groups, and Budget Management.

Master the basics of Microsoft Ads with this step-by-step course designed for beginners. Learn how to navigate the Microsoft Ads dashboard, create ad campaigns, and manage budgets effectively. Explore foundational concepts and gain confidence in launching successful ad campaigns to drive traffic to your website, app, or location.

This comprehensive course covers everything from editing campaign budgets and bid strategies to understanding the different types of ads on Microsoft Ads. Whether you’re managing a single ad or bulk-editing campaigns, you’ll develop hands-on skills to handle the tools confidently.

Start your journey into the world of Microsoft Ads with actionable insights and practical video tutorials. By the end of this course, you’ll be able to create professional ad campaigns and optimize them for measurable results—helping your business reach a wider audience.

What I will learn?

  • Define the purpose and structure of Microsoft Ads campaigns.
  • Navigate the Microsoft Ads dashboard confidently.
  • Create and manage ad groups tailored to specific goals.
  • Change and optimize campaign budgets to maximize ROI.
  • Edit bid strategies and bulk-manage multiple campaigns.
  • Identify the types of ads available on Microsoft Ads.
  • Create "Visit to My Website" ad campaigns effectively.
  • Create app install campaigns to drive app downloads.
  • Develop location-based campaigns to drive foot traffic.
  • Learn how to add balance to your Microsoft Ads account.

Course Content

Table of Contents

  • 02:22
  • 01:48
  • 3. Navigating The Campaign Homepage
    01:26
  • 4. Renaming Ad Campaigns
    01:00
  • 5. Adjusting Campaign Budgets Efficiently
    01:12
  • 6. Changing Bid Strategies
    01:17
  • 7. Bulk-Editing Campaign Budgets
    01:32
  • 8. Managing Bulk Bid Strategies
    01:23
  • 9. Adding Funds to Your Microsoft Ads Account
    01:38
  • 10. Overview of Microsoft Ad Types
    01:29
  • 11. Creating a Website Traffic Campaign
    03:54
  • 12. Creating App Install Ad Campaign
    02:15
  • 13. Designing Location-Based Ad Campaigns
    02:54
  • 14. Building Ad Groups to Target Audience Segments
    01:19
  • 15. Creating Effective Ad Content
    01:04

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Description

Master Microsoft Ads Basics: Campaign Creation, Ad Groups, and Budget Management.

Master the basics of Microsoft Ads with this step-by-step course designed for beginners. Learn how to navigate the Microsoft Ads dashboard, create ad campaigns, and manage budgets effectively. Explore foundational concepts and gain confidence in launching successful ad campaigns to drive traffic to your website, app, or location.

This comprehensive course covers everything from editing campaign budgets and bid strategies to understanding the different types of ads on Microsoft Ads. Whether you’re managing a single ad or bulk-editing campaigns, you’ll develop hands-on skills to handle the tools confidently.

Start your journey into the world of Microsoft Ads with actionable insights and practical video tutorials. By the end of this course, you’ll be able to create professional ad campaigns and optimize them for measurable results—helping your business reach a wider audience.

Material Includes

  • Screencast Video Tutorials

Requirements

  • No specific requirements are needed.

Target Learners

  • Small business owners
  • Marketing professionals
  • Freelancers and consultants