The Ultimate Guide to Microsoft Ads (Bing) – Advanced
Description
Master the basics of Microsoft Ads with this step-by-step course designed for beginners. Learn how to navigate the Microsoft Ads dashboard, create ad campaigns, and manage budgets effectively. Explore foundational concepts and gain confidence in launching successful ad campaigns to drive traffic to your website, app, or location.
This comprehensive course covers everything from editing campaign budgets and bid strategies to understanding the different types of ads on Microsoft Ads. Whether you’re managing a single ad or bulk-editing campaigns, you’ll develop hands-on skills to handle the tools confidently.
Start your journey into the world of Microsoft Ads with actionable insights and practical video tutorials. By the end of this course, you’ll be able to create professional ad campaigns and optimize them for measurable results—helping your business reach a wider audience.
What I will learn?
- Define the purpose and structure of Microsoft Ads campaigns.
- Navigate the Microsoft Ads dashboard confidently.
- Create and manage ad groups tailored to specific goals.
- Change and optimize campaign budgets to maximize ROI.
- Edit bid strategies and bulk-manage multiple campaigns.
- Identify the types of ads available on Microsoft Ads.
- Create "Visit to My Website" ad campaigns effectively.
- Create app install campaigns to drive app downloads.
- Develop location-based campaigns to drive foot traffic.
- Learn how to add balance to your Microsoft Ads account.
Course Content
Topic 1: Managing Campaigns and Ads
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01:23
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01:06
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3. Boost Ad Bids for Specific Age Groups
01:36 -
4. Optimize Ads for Specific Countries and Regions
01:25 -
5. Using Optimization Recommendations
01:21 -
6. Analyzing Competitor Ads
01:28
Topic 2: Keyword Management
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7. Adding Keywords to Enhance Campaigns
01:35 -
8. Using Microsoft Keyword Planner
01:53 -
9. Search for Keywords Using Google Keyword Planner
01:38 -
10. How to Format Keywords for Maximum Impact
01:29 -
11. Adding Negative Keywords
01:15
Topic 3: Budget and Ad Set Adjustments
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12. Setting a Daily Advertising Budget
01:12 -
13. Editing Existing Ad Sets
01:07
Topic 4: Ad Extensions for Enhanced Campaigns
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14. Overview of Automated Ad Extensions
01:20 -
15. Targeting Specific Countries with Microsoft Ads
01:25 -
16. Comprehensive Ad Extension Overview
01:10 -
17. Adding Sitelink Extensions to Enhance Ads
01:15 -
18. Using Action Extensions to Drive Results
01:28 -
19. Creating FAQ Extensions for Common Queries
01:30 -
20. Adding Contact Us Extensions for Better Reach
01:17 -
21. Using Money Back Guarantee Extensions
01:17 -
22. How to Add Call Extensions for Direct Contact
01:08 -
23. Adding Price Extensions to Showcase Offers
01:37 -
24. Using Structured Snippet Extensions Effectively
01:22 -
25. Enhancing Ads with Callout Extensions
01:23 -
26. Scheduling Ads for Maximum Effectiveness
01:14
Topic 5: Microsoft Ad Editor
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27. Downloading Microsoft Ad Editor
01:16 -
28. Installing and Setting Up Microsoft Ad Editor
01:00 -
29. Overview of Microsoft Ad Editor Features
01:32 -
30. Editing Ads Easily with Microsoft Ad Editor
01:19 -
31. Deleting Campaigns in Microsoft Ad Editor
01:11
Topic 6: Reports and Data Analysis
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32. Importing Google Ads Campaigns into Microsoft Ads
01:16 -
33. Downloading Ad Performance Reports
01:11 -
34. Navigating the Reports Menu for Key Insights
01:36 -
35. Filtering Campaign Information
01:17
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Ratings & Reviews
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LevelIntermediate
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Total Enrolled1
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Last UpdatedDecember 15, 2024
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CertificateCertificate of completion
Description
Master the basics of Microsoft Ads with this step-by-step course designed for beginners. Learn how to navigate the Microsoft Ads dashboard, create ad campaigns, and manage budgets effectively. Explore foundational concepts and gain confidence in launching successful ad campaigns to drive traffic to your website, app, or location.
This comprehensive course covers everything from editing campaign budgets and bid strategies to understanding the different types of ads on Microsoft Ads. Whether you’re managing a single ad or bulk-editing campaigns, you’ll develop hands-on skills to handle the tools confidently.
Start your journey into the world of Microsoft Ads with actionable insights and practical video tutorials. By the end of this course, you’ll be able to create professional ad campaigns and optimize them for measurable results—helping your business reach a wider audience.
Material Includes
- Screencast Video Tutorials
Requirements
- Basic understanding of digital marketing principles
- Comleting the basic version of this course
Target Learners
- Small business owners
- Marketing professionals
- Freelancers and consultants