Create Buzz Using Videos for Your Product or Service Launch
Description
The journey from a product idea to a successful launch is challenging, with 95% of new products failing due to poor planning and execution. This course addresses these challenges by focusing on pre-launch marketing strategies that build excitement and anticipation for your product or service. You’ll learn the principles of effective pre-launch campaigns to attract eager customers on launch day. Central to the course is the creation of professional launch videos that resonate with your target audience. Through a structured 4-step video blueprint, you’ll master how to design motivation and hope videos, educate your audience, reveal a secret system, and present an irresistible offer. Each step incorporates practical tools to ensure your videos are engaging and effective. This hands-on course, licensed to us by Lincademy, goes beyond theory, providing screen-casting tutorials and real-world exercises. By the end of the course, you’ll have the expertise to create buzzworthy launch videos and craft campaigns that maximize your product’s initial success. Join us to transform your marketing strategy and stand out in a competitive market.
What I will learn?
- Define the importance of pre-launch marketing for product success.
- Analyze the challenges that lead to product launch failures.
- Plan and execute pre-launch marketing campaigns effectively.
- Explain the 4-step video blueprint for impactful launch videos.
- Create motivation and hope videos that inspire your audience.
- Develop educational videos that deliver value to potential customers.
- Craft secret system videos that generate intrigue and curiosity.
- Present an irresistible offer in a compelling and engaging video.
- Outline the technical requirements for producing professional videos.
- Evaluate the role of video marketing in driving initial product success.
- Discuss strategies to create buzz and anticipation for a product launch.
- Identify tools for designing high-quality and effective marketing videos.
Course Content
Table of Contents
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02:30
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02:30
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Lecture 3: What’s Needed for Pre-launch
10:31 -
Lecture 4: Overview of the 4-Step Video Blueprint
05:47 -
Lecture 5: Blueprint for Motivation & Hope Video 1
15:06 -
Lecture 6: Blueprint for the Educate Video 2
06:46 -
Lecture 7: Blueprint for the Secret System Video 3
05:21 -
Lecture 8: Blueprint for the Offer Video 4
04:35 -
Lecture 9: Creating a Professional Video
11:51
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Ratings & Reviews
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LevelAll Levels
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Duration6 hours
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Last UpdatedDecember 5, 2024
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CertificateCertificate of completion
Description
The journey from a product idea to a successful launch is challenging, with 95% of new products failing due to poor planning and execution. This course addresses these challenges by focusing on pre-launch marketing strategies that build excitement and anticipation for your product or service. You’ll learn the principles of effective pre-launch campaigns to attract eager customers on launch day. Central to the course is the creation of professional launch videos that resonate with your target audience. Through a structured 4-step video blueprint, you’ll master how to design motivation and hope videos, educate your audience, reveal a secret system, and present an irresistible offer. Each step incorporates practical tools to ensure your videos are engaging and effective. This hands-on course, licensed to us by Lincademy, goes beyond theory, providing screen-casting tutorials and real-world exercises. By the end of the course, you’ll have the expertise to create buzzworthy launch videos and craft campaigns that maximize your product’s initial success. Join us to transform your marketing strategy and stand out in a competitive market.
Material Includes
- Screencast Video Lectures
Requirements
- Basic understanding of digital marketing
Target Learners
- Entrepreneurs
- Marketing professionals
- Small business owners